e-Commerce Store

Since 1950, Orient Watch has been dropping unique, superior-quality timepieces. Today, Orient continues to hone its craft by developing unparalleled mechanical movement, and redefine style by utilizing the latest Japanese street fashion for the world to consume.

01.

Challenge

Revamp and relaunch the Orient Watch USA digital presence with a sleek and sexy design. Create a modern, user-friendly customer experience and simplify the management and administration of the online store.

Approach

Applying our customer-focused methodologies and editorial design sensibilities, we aim to keep the overall look and feel luxurious and simplistic, allowing the products to really shine.

02.

Bringing
Tech & Design Together

Contracted to deliver a top of the line modern brand language and scalable design system, we delivered a mix of new original branded content and top of the line techology to give this venture a fun, sleek and polished feel.

  • 75%

    Increase - CR
  • 20%

    Increase Returning
  • 32%

    Increase in Sales

Results that Matter

04.

Optimized
For Mobile First

05.

Features
Collections

For Orient Watch USA, collections are a major part of the user experience. We selected personas that fit the collection, and created imagery and customized content around them.

Features
Injected Quickviews

Quickviews allow the user to keep their place while viewing product details, photos while allowing them to add the product to cart directly

Product Quickviews

Features
Realtime Cart

Cart access without having to leave the page. Customers can checkout using Google Wallet, Apple Pay and more.

Ajax Cart - Cart.js

Features
Product Zoom

Up close and personal.

Product Zoom

Features
Spec Popover Highlights

We created multiple ways to discover the watch's material and specs in an engaging and exploritory way.

Features
Product Diagrams

When talking to watch enthusiasts, we found out how important seeing the specs and sizes were for them. Giving them the diagrams up front, led to a better buying experience overall

06.

When
It all comes together

Tools & Technology

Programming

  • Front End
    ReactJS

  • Back End

  • Continuous
    Integration

  • Repository

  • Package
    Management

Design

  • Photo
    Editing

  • Iconography

  • Prototyping
    & Layout

  • Motion
    Design

  • Animations

Services
Rendered

  • Technology
  • Creative Direction
  • Design
  • Development