Revamp and relaunch the Orient Watch USA digital presence with a sleek and sexy design. Create a modern, user-friendly customer experience and simplify the management and administration of the online store.
Applying our customer-focused methodologies and editorial design sensibilities, we aim to keep the overall look and feel luxurious and simplistic, allowing the products to really shine.
Tech & Design Together
Contracted to deliver a top of the line modern brand language and scalable design system, we delivered a mix of new original branded content and top of the line techology to give this venture a fun, sleek and polished feel.
75%Increase - CR
32%Increase in Sales
Results that Matter
For Mobile First
For Orient Watch USA, collections are a major part of the user experience. We selected personas that fit the collection, and created imagery and customized content around them.
Quickviews allow the user to keep their place while viewing product details, photos while allowing them to add the product to cart directly
Cart access without having to leave the page. Customers can checkout using Google Wallet, Apple Pay and more.
Up close and personal.
Spec Popover Highlights
We created multiple ways to discover the watch's material and specs in an engaging and exploritory way.
When talking to watch enthusiasts, we found out how important seeing the specs and sizes were for them. Giving them the diagrams up front, led to a better buying experience overall
It all comes together
Tools & Technology
- Creative Direction